New Digital Transformation Package Available

8 Business Trends for January 2020

Share This Article

In a rush? Listen to the article “on-the-go” on Spotify.

COVID-19 has shifted almost every industry towards the digital market from the scope of operations, marketing, and sales. In the era that arises Digital Marketing is going to gain a lot more focus from almost every business. Digital Transformation is here for good. And we have known that a long time before Onlink started. 

The big question is how is your business going to compete in the digital market, where do you start, who do you trust with your brands identity, how do you increase sales in the digital environment, and how are you going to transform your operational protocols of doing business. 

 

Well you can always skip reading and click here to book an appointment with us in order to get informed about the new era of business, and see how we can help you find your place in it. 

 

Until you take this decision here are 8 News and Trends that we think you need to keep in mind, and that will play a vital role for your business. Note that we will keep updating this article every single month so that we keep you fresh and present at all times.  

No. 1 - Videography

Every business with an inwards marketing strategy has to have social media accounts. The video content is one of the trending methods in order to build the right relationship with your target audience as it continues to be incredibly effective. Based on the research it has been proven that people are visual creatures that consume information better in a video format, and also that short videos are fun and easier on mobile devices than any other type of content. Having YouTube being the second most active platform, and Instagram constantly improving their video features, it is vital to create professional-quality video content for your audience.

Onlink offers Marketing Services with videography, photography, recordings, and much more content material suitable for TV, YouTube, Instagram, and many more social media.

No. 2 - Social Media Commerce

Use your social media platforms to increase and generate your sales. Social commerce has been increased in many social media platforms and it has been proven to be a very effective way source of sales. In 2020 Facebook launched the “Facebook Marketplace” , and Instagram shops. E-commerce is responsible for 33% of all global sales in total. It is expected that this number will reach 50% by 2028. So, if you are now an owner of a physical shop you should definitely upgrade your business into an e-shop with a dedicated ordering system in order to reach a broader audience and compete better. Studies have shown that shop that support online commerce have 40% more sales, brand loyalty, and increasing customers. Now, if you are in the service industry you need to find a way create subscription packages for your services with dedicated subscription base on the website. That way you can use “freemium” models of advertising and  Now if you cannot do any of the aforementioned (lawyers, electricians, doctors, etc.) options you should run landing page campaigns for email and data collection, include appointment booking mechanisms in your website, advertise on social media and have the right experts to handle your digital growth. 

We can create social media commerce shops, e-shops, subscription websites, landing pages, and many more. We also provide you with the proper consulting power and advice in order to achieve growth along the way.

No. 3 - Online Appointments

One of the up and coming trends is the online meetings and appointments in the service industry. If you are a doctor, or a lawyer (as mentioned in No.2) you can easily use an appointment booking system on your website, and have a platform for booking 24/7/365. No one needs to call you anymore, and you won’t have to worry about clients being able to reach you only on business hours. Everything will be done online. The mechanisms are very sophisticated in order to avoid double – bookings, cancelations, notifications on your phone and via email, giving the client perfect instructions how to register an appointment, whilst being GDPR compliant.  

In Onlink we create the perfect funnel suitable for your business in order for a person to find your website, book n appointment, get filled in your management system. All you do is lay back and get notifications of appointments on your phone. 

Our recommended strategy is to use the combination of an automated chatbot, a scheduling system, a customer relationship management system, and a reporting mechanism for optimization. You can find a complete package on Hubspot and intergrate it in your website.

No. 4 - Voice Search Strategies

Buyers are using smart speakers from the simpler thing of finding an address to find detailed information about a product and placing orders. The voice search will change the whole system of the nature of Search Engine Optimization (SEO), brand strategy, web traffic, and competition. Studies show that adding voice strategy in a business will increase your customer reach by 18% therefore making it a very vital tool for the future of your market. As you know, target groups come and go in big waves of time. The next wave for your business is going to be an advanced online strategy, but familiarizing yourself with the new systems from now will make the transition easier. However, you will never have to worry about new emerging technologies if you are a client of Onlink, because our digital transformation team will keep you in touch way before the market is ready and will always be a step ahead in your transition. But even if you are not we have included a bunch of resources to get you started at the bottom of this article.  

More and more advanced technologies emerge each year, sometimes complementing each other by being amazing parts in your business ecosystem. However, if you are struggling with understanding everything and you want the right people for the job, give us a chance to take the wheel.

No. 5 - Customer Experience with Hyper - Personalization

Buyers are using smart speakers from the simpler thing of finding an address to find detailed information about a product and placing orders. The voice search will change the whole system of the nature of Search Engine Optimization (SEO), brand strategy, web traffic, and competition. Studies show that adding voice strategy in a business will increase your customer reach by 18% therefore making it a very vital tool for the future of your market. As you know, target groups come and go in big waves of time. The next wave for your business is going to be an advanced online strategy, but familiarizing yourself with the new systems from now will make the transition easier. However, you will never have to worry about new emerging technologies if you are a client of Onlink, because our digital transformation team will keep you in touch way before the market is ready and will always be a step ahead in your transition. But even if you are not we have included a bunch of resources to get you started at the bottom of this article.  

Our recommended strategy is to use the combination of an automated chatbot, a scheduling system, a customer relationship management system, and a reporting mechanism for optimization. You can find a complete package on Hubspot and intergrate it in your website.

No. 6 - Facebook’s New ad reporting tools

Buyers are using smart speakers from the simpler thing of finding an address to find detailed information about a product and placing orders. The voice search will change the whole system of the nature of Search Engine Optimization (SEO), brand strategy, web traffic, and competition. Studies show that adding voice strategy in a business will increase your customer reach by 18% therefore making it a very vital tool for the future of your market. As you know, target groups come and go in big waves of time. The next wave for your business is going to be an advanced online strategy, but familiarizing yourself with the new systems from now will make the transition easier. However, you will never have to worry about new emerging technologies if you are a client of Onlink, because our digital transformation team will keep you in touch way before the market is ready and will always be a step ahead in your transition. But even if you are not we have included a bunch of resources to get you started at the bottom of this article.  

More and more advanced technologies emerge each year, sometimes complementing each other by being amazing parts in your business ecosystem. However, if you are struggling with understanding everything and you want the right people for the job, give us a chance to take the wheel.

No. 7 - Understanding the new upcoming audience.

Buyers are using smart speakers from the simpler thing of finding an address to find detailed information about a product and placing orders. The voice search will change the whole system of the nature of Search Engine Optimization (SEO), brand strategy, web traffic, and competition. Studies show that adding voice strategy in a business will increase your customer reach by 18% therefore making it a very vital tool for the future of your market. As you know, target groups come and go in big waves of time. The next wave for your business is going to be an advanced online strategy, but familiarizing yourself with the new systems from now will make the transition easier. However, you will never have to worry about new emerging technologies if you are a client of Onlink, because our digital transformation team will keep you in touch way before the market is ready and will always be a step ahead in your transition. But even if you are not we have included a bunch of resources to get you started at the bottom of this article.  

More and more advanced technologies emerge each year, sometimes complementing each other by being amazing parts in your business ecosystem. However, if you are struggling with understanding everything and you want the right people for the job, give us a chance to take the wheel.

No.8 - Remote IT and Ecosystems.

Buyers are using smart speakers from the simpler thing of finding an address to find detailed information about a product and placing orders. The voice search will change the whole system of the nature of Search Engine Optimization (SEO), brand strategy, web traffic, and competition. Studies show that adding voice strategy in a business will increase your customer reach by 18% therefore making it a very vital tool for the future of your market. As you know, target groups come and go in big waves of time. The next wave for your business is going to be an advanced online strategy, but familiarizing yourself with the new systems from now will make the transition easier. However, you will never have to worry about new emerging technologies if you are a client of Onlink, because our digital transformation team will keep you in touch way before the market is ready and will always be a step ahead in your transition. But even if you are not we have included a bunch of resources to get you started at the bottom of this article.  

More and more advanced technologies emerge each year, sometimes complementing each other by being amazing parts in your business ecosystem. However, if you are struggling with understanding everything and you want the right people for the job, give us a chance to take the wheel.

Sources:
[1]
[2]
[3]
[4]

Further Reading:

 

Skip to content